From dopamine, Maillard, to peppermint-mamble, wind sense wave, from youth, social, to lightweight, scene, from city travel, daily commute, to outdoor sports, national fashion, from camping riding, hiking, to concerts, music festivals, today's textile and apparel brands not only further study the market segment, And began to focus on the cultural values and emotional resonance behind the products.

"The Survey Report on China's Economic Development and Consumer Behavior in 2024" shows that in 2023, the size of China's "national tide" economic market is 2.05 trillion yuan, an increase of 9.44%, and is expected to break through 3 trillion yuan in 2028. As many as 78.5 percent of consumers prefer domestic brands, according to the 2023 National Trend Brand Young Consumption Insight Report. At the China Fashion Summit held recently, Sun Ruizhe, president of the China Textile Industry Federation (hereinafter referred to as "China Textile Federation"), pointed out that with the blessing of culture and science and technology, the clothing fashion industry has entered a new development pattern.

Technology reshapes the industrial landscape

At present, the integration and innovation of digital technology application scenarios and business models, and cross-border collaboration of product design, cultural creativity and brand building are effectively reshaping the value form, development boundaries and competitive advantages of the textile and garment industry.

China Textile Association statistics show that by the end of 2023, the industry in the R & D design, production and manufacturing, operation management and other key business links of the comprehensive digital enterprises reached 57.9%, intelligent manufacturing readiness rate of 16.2%, respectively higher than the national industrial average of 56.5%, 14.4%; The digitalization rate of production equipment, the network rate of digital equipment, and the penetration rate of MES reached 57.1%, 50.3% and 30.3%, respectively, increasing by 1.5, 1.3 and 1.4 percentage points year-on-year.

"The emergence of a new generation of artificial intelligence technology is changing our innovation and creation paradigm at an unprecedented speed, scale and scope, and is pregnant with strong momentum for development." Chen Dapeng, vice president of China Textile Federation and president of China Garment Association, said.

Not long ago, cross-border apparel e-commerce company Shein announced that it will partner with global textile innovation and solutions company Ntx Group to use artificial intelligence to further accelerate its design and production processes.

It is understood that by utilizing Ntx AI-driven technology and methods, Xiyin can introduce new fashion items to its e-commerce platform in as little as 7 days and ensure the delivery of products within 5 days, with production efficiency far exceeding the design and production processes of traditional clothing companies.

In Sun Ruizhe's view, through the introduction of AR (augmented reality) fitting applications, 3D printing, product visualization and other technological innovations, the introduction of artificial intelligence large model algorithm innovation, the industry continues to achieve category extension, experience upgrading and service deepening.

"The application of digital technology has spawned new organizational models and sales channels. The Internet and digital development have driven innovation in organizational models such as platform design, intelligent manufacturing, personalized customization and digital management. New marketing channels using social media as the carrier will also flourish." Zheng Yan, deputy director of the consumer goods industry Department of the Ministry of Industry and Information Technology.

"Intelligent thinking is the key to grasp the nature of current industrial development and future direction." Sun Ruizhe said, "With the support of the Ministry of Industry and Information Technology, the clothing industry has carried out the exploration of intelligent production lines related to 'three clothes and two pants (suit tops, business casual shirts, shirts, dress pants, business casual pants), and achieved very good results."

"We should not only actively explore the application of digital intelligence in emerging technologies such as artificial intelligence and cloud computing, establish an efficient and open R & D system, manufacturing model and service form, break the 'last mile' of digital and fashion integration, but also rely on the instant interaction, multi-dimensional touch and content innovation advantages of digital intelligence platform, accurate insight into consumer preferences, customized content," Achieve a qualitative leap in resource allocation, value creation and marketing models." Sun Ruizhe said.

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